Your website can create value in three ways. Most businesses only use one. Find out what you're missing — and what to do about it.
A website creates value through three functional roles. Each one reduces a different cost or creates a different revenue stream. When all three are active, the return on your website investment compounds.
The website contributes to converting prospects into customers. It works alongside creative, messaging, media, and strategy as part of a conversion process.
The website is a reference library for customers, prospects, and staff. Every item hosted on the website is one fewer email sent, one fewer phone call answered.
The website reduces the cost of serving existing customers. A simple FAQ page can deflect hundreds of support enquiries per year.
All 3 functions assessed.
| Function | Status |
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We'll email you a summary with tailored recommendations you can share with your team.
Try our Website Health Scorecard for a more detailed assessment across five pillars of value, or take the Website Asset Assessment online.
