A 5-minute self-assessment to find out whether your website is building value for your business — or quietly losing it.
Answer 15 questions about your business. Not about your website — about how your business finds customers, handles enquiries, and plans for growth.
Pick the answer that's closest to your reality, not where you'd like to be. The results only help if they're honest.
At the end, you'll see where your website sits in the bigger picture — and whether a structured approach to turning it into an asset makes sense for your situation.
Your website exists, but it is not contributing to your business. Worse — it may be actively working against you. Every prospect who visits and leaves unimpressed is a prospect who goes somewhere else. You never see those lost opportunities, which is exactly why they persist.
What you're leaving on the table: The gap between a website that sits there and one that actively generates business is not marginal — it's the difference between a depreciating expense and an appreciating asset. Every month without a functioning platform is a month where competitors are building the search visibility, content depth, and credibility that you're not.
Are you a fit for the Asset Playbook?
Yes — if you're ready to stop treating the website as a box to tick and start treating it as a business tool. The playbook starts with getting the foundations right. No amount of marketing or SEO fixes a broken platform, so the first step is always stability and ownership.
You've got the basics covered. The site functions, it looks reasonable, and people can find you. But you're leaving significant value on the table. Your website could be generating measurably more business, building your brand reputation, and making your team more efficient — and right now it's doing none of those things systematically.
This is the most common position. You've "done the website." You haven't turned it into an engine.
What you're leaving on the table: A website at this level typically captures a fraction of the leads it could. The content isn't compounding because it isn't consistent. The team can't self-serve because the platform isn't set up for it. You're paying for a tool and using it as a brochure.
Are you a fit for the Asset Playbook?
This is the sweet spot. You have a working foundation — you don't need to start from scratch. What you need is the system around it: measurement, content rhythm, team capability, and strategic alignment. The playbook is designed for exactly this situation.
You're ahead of most businesses. You measure, you invest, and you treat the website as a genuine function — not an afterthought. It's contributing to your business and you can see the returns.
The opportunity now is compounding. Each improvement builds on the last. But look at your category scores — are they even, or is one area dragging the others down? A website that's strong on leads but weak on technical health is a car with a powerful engine and bald tyres. The weakest category limits the return from everything else.
What you're leaving on the table: At this level, the gap is usually between "the website works well" and "the website is our most valuable asset." That gap is closed by aligning the underperforming categories with the ones that are already strong — and that's where the compounding accelerates.
Are you a fit for the Asset Playbook?
Yes — but your version focuses on optimisation rather than foundation. The playbook identifies which categories need attention and provides a structured approach to closing the gap between where you are and the full value your platform could generate.
You're in the top tier. Your website drives business decisions, generates measurable returns, and operates as a genuine strategic asset. Most businesses aspire to be where you are.
Are you a fit for the Asset Playbook?
You probably don't need it — but you might value a conversation about what's next. Maintaining this level of performance requires ongoing investment, and the strategic questions at this stage are genuinely interesting. If you're looking for a partner to help sustain and extend your advantage, that's a different conversation — and one worth having.
The assessment told you where you are. The next step is a 30-minute conversation about what to do about it — no obligation, no pitch.
We'll walk through your scores, discuss what's realistic for your business, and you'll leave with a clear picture of the opportunity — whether you work with us or not.
Book a 30-Minute Website Health Conversation