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Website Health Scorecard

Rate your website across five pillars of value. Takes about 15 minutes. Be honest — this is a diagnostic, not a test.

How to Score

For each pillar, tick the diagnostic questions that apply to you, then choose the score that best reflects your current state.

1 Foundation Not being addressed. No measurement, no intentional activity.
2 Tactical Basic coverage. Some activity happening, minimal measurement.
3 Strategic Actively managed. Regular measurement, data-informed decisions.
4 Innovative Optimised and integrated. Advanced measurement, automation.
0 of 5 pillars scored
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Pillar 1
Economic Value
How the website generates, supports, or compounds financial returns.
Diagnostic questions
Your score for this pillar
Key evidence (optional)
★
Pillar 2
Brand Value
How the website shapes perception, trust, and long-term brand equity.
Diagnostic questions
Your score for this pillar
Key evidence (optional)
⚙
Pillar 3
Organisational Value
How digital maturity changes how the organisation works.
Diagnostic questions
Your score for this pillar
Key evidence (optional)
⚖
Pillar 4
Operational Value
How digital operations create efficiency, resilience, and competitive edge.
Diagnostic questions
Your score for this pillar
Key evidence (optional)
◆
Pillar 5
Strategic Value
How digital informs and shapes the direction of the business.
Diagnostic questions
Your score for this pillar
Key evidence (optional)

Your Results

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Overall maturity = your weakest pillar

Pillar Scores

Want help interpreting your results?

We use this scorecard with our own clients. If you'd like a professional assessment with specific recommendations, get in touch.

Get in touch
TBST Digital