Find out which of the four stages of digital maturity your business is at — and what it takes to reach the next one.
How It Works
Organisations move through four stages of digital maturity. Each stage has observable signals — things you can check without needing analytics access or technical knowledge.
Read through each stage and check the signals that are true for your business. Your stage is the highest stage where most signals apply. Be honest — most businesses are at Stage 1 or 2, and that is completely normal.
The Four Stages
Stage 1 — Foundation
Stability enables confidence. The website exists. It may or may not be functional. Digital is not a priority.
Stage 2 — Tactical
Consistency enables momentum. The website works. It is maintained. There is some intentionality behind it.
Stage 3 — Strategic
Alignment enables leverage. The website is treated as a business asset. Decisions are data-informed.
Stage 4 — Innovative
Learning enables advantage. The website is part of a broader digital platform ecosystem. It drives business direction.
What Each Transition Requires
Stage 1 → 2: Get the basics right. Professional website, reliable hosting, GA4 installed, CMS access, basic SEO. Timeline: 6-8 weeks.
Stage 2 → 3: Turn the website into a business asset. Content strategy, SEO programme, CRM integration, conversion tracking, quarterly reviews. Timeline: 3-6 months build + 12 months maturation.
Stage 3 → 4: Move from managed to automated. Real-time dashboards, personalisation, integrated martech stack, dedicated digital roles.
At the end, you'll receive a personalised summary you can email to yourself and share with your team.