Digital Maturity Assessment

Organisations move through four stages of digital maturity. This tool helps you identify where you are now — and what becomes possible next.

How This Works

Read through each stage below and check the signals that are true for your business. Your stage is the highest stage where most signals apply.

Be honest — most businesses are at Stage 1 or 2, and that is completely normal.

0 of 33 signals checked

Stage 1 — Foundation

Stage 1 of 4

Stability enables confidence

The website exists. It may or may not be functional. Digital is not a priority.

0 of 8 signals apply

No analytics installed, or GA4 is present but nobody has logged in for months

Hosting provider unknown to the business owner

No SSL certificate, or certificate is expired

Content has not changed in 12+ months

Not mobile responsive, or responsiveness is broken

Business owner cannot access the CMS, or does not know what a CMS is

No clear calls to action — the contact page is buried

The copyright year in the footer is wrong

Stage 2 — Tactical

Stage 2 of 4

Consistency enables momentum

The website works. It is maintained. There is some intentionality behind it.

0 of 8 signals apply

GA4 installed and receiving data, but rarely reviewed

Some content updates happening — blog posts exist, even if sporadic

Basic SEO has been attempted (title tags, some meta descriptions)

Contact form works and submissions reach someone

Mobile responsive

SSL certificate valid

Business owner can log into the CMS and make basic changes

Hosting is known and managed

Stage 3 — Strategic

Stage 3 of 4

Alignment enables leverage

The website is treated as a business asset. Decisions are data-informed.

0 of 9 signals apply

Regular analytics review — monthly at minimum, often weekly

Content calendar in use — publishing is planned, not reactive

Active SEO programme with defined keyword targets

A/B testing or conversion optimisation happening

CRM integrated with the website (leads flow automatically)

Defined conversion funnels — the business knows the path from visitor to customer

Design system or brand guidelines applied consistently

Multiple team members actively use the CMS

Performance metrics are reported to leadership

Stage 4 — Innovative

Stage 4 of 4

Learning enables advantage

The website is part of a broader digital platform ecosystem. It drives business direction.

0 of 8 signals apply

Real-time dashboards showing live business metrics from digital

Personalisation — different visitors see different content

Predictive analytics — website data used to forecast demand or trends

Integrated martech stack — CRM, email, analytics, ads share data seamlessly

API-driven content — website pulls from or pushes to other systems automatically

Automated reporting — stakeholders receive reports without manual compilation

Digital strategy and business strategy are indistinguishable

Dedicated digital roles (not just "the marketing person also does the website")

Your Results

—

Current Stage

Foundation

Tactical

Strategic

Innovative

Signal Breakdown

Stage	Signals	Percentage

What This Means

Get a copy of your results

We'll email you a summary with tailored recommendations you can share with your team.

Not sure which stage you're at?

We use this model with our own clients to scope every engagement. If you'd like a professional assessment, we're happy to walk through it with you.

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