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Website Brief Generator

Answer a few questions about your business and what you need. We'll generate a ready-to-use prompt you can paste into ChatGPT to create a professional brief or PRD.

Step 1 of 7

About Your Business

The basics. This helps frame the brief around your actual business, not a generic template.

One or two sentences. Write it like you'd explain to a stranger at a barbecue.
Who are you trying to reach? Be specific — age, role, situation, what they need.

Website Purpose

What should this website actually do for your business?

Pick the single most important one.
Select all that apply.
The single most important action you want them to take.

Current State

Where are you starting from? This context shapes how the brief is written.

Content & Structure

What pages and features do you need?

Select all that apply. Don't overthink it — a rough idea is fine.
Select all that apply.

Design Preferences

Help us understand the look and feel you're after.

Doesn't have to be in your industry. Could be the layout, the feel, the simplicity.
Tone, mood, constraints, accessibility requirements — anything relevant.

Audience & Competition

Understanding who else is out there helps frame what you need.

Your unfair advantage. Why would someone choose you?

Practical Considerations

The real-world stuff that shapes what's possible.

This helps frame realistic recommendations. No wrong answer.
Hosting preferences, CMS, integrations, compliance requirements — anything the team building this should know.

Your Prompt is Ready

Choose an output format, then copy the prompt and paste it into ChatGPT (or any AI assistant).

Copied!

Want help turning this into a real project?

We build websites for businesses that take their digital presence seriously. If you'd like a professional eye on your brief, get in touch.

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