Tools & Downloads
Free tools, assessments, and guides to help you understand and improve your digital presence.
Website Brief Generator
Answer a few questions about your business and goals. Get a ready-to-use prompt that generates a professional website brief or PRD using ChatGPT.
Creative Hypothesis Builder
Turn a design interview and competitor research into a testable creative hypothesis that guides every design decision.
Website Health Scorecard
Rate your website across five pillars of value — content, trust, operations, revenue, and measurement. A 15-minute diagnostic.
Three Functions of a Website
Find out whether your website is doing one job or three. Most businesses only use a third of their website's potential.
Digital Maturity Assessment
Find out which of the four stages of digital maturity your business is at — and what investment makes sense at your stage.
Is Your Website an Asset or an Expense?
Is Your Website an Asset or an Expense? A 5-minute self-assessment to find out whether your website is building value fo...