FoodBank Australia

• Website Consolidation: Merged seven independent state websites into one unified platform, ensuring brand consistency and streamlined operations.

• Dynamic Content Loading: Implemented a system to help address the unique needs of each marketing department, where state-specific content can be dynamically loaded and mixed into shared, organisation-wide content,

• Integrated Donation Systems: Developed a flexible donation framework that accommodates seven different donation portals, allowing seamless integration and management.

• User-Centric Donation Options: Enabled donors to redirect their contributions to their preferred state, enhancing the user experience for interstate and international donors.

• Enhanced Engagement Features: Introduced interactive elements such as Lottie animations and the FindFood tool to increase user engagement and provide valuable resources.

• Custom WordPress Theme: Built a bespoke WordPress theme tailored to handle the complexity of a federated structure, ensuring scalability and flexibility, and enabling users of different skillsets to add and update content on the site while maintaining the brand integrity

• Technology Stack: Utilised PHP, MySQL, and various APIs to integrate multiple donation systems and third-party tools.

• FindFood Integration: Implemented the FindFood feature, which connects with a third-party CRM to allow users to locate nearby food distribution centres by entering their postcode.

• Hunger Report Enhancement: Upgraded the Hunger Report to include animations and interactivity, making it a dynamic, annual publication that integrates seamlessly with the website.

• User Management: Established robust user management protocols to handle frequent staff changes and ensure consistent website updates across different states.

• Visual Enhancements: Incorporated Lottie animations to make the website more engaging, including animated icons that respond to user interactions.

• Donation Growth: Achieved a several hundred percent increase in donations over the past few years by streamlining the donation process and enhancing user accessibility.

• Website Traffic: Improved overall website traffic, site performance, and SEO outcomes through a unified platform that attracts a broader audience.

• User Engagement: Enhanced user interaction with interactive features like the FindFood tool and animated elements, leading to longer site visits and higher conversion rates.

• Hunger Report Impact: The revamped Hunger Report website became an industry-standard publication, garnering high viewership and coverage from major news outlets, thereby elevating Foodbank’s profile and influence.

• Operational Efficiency: Simplified website management despite the federated structure, allowing for more efficient updates and content management across states.

Through strategic consolidation and innovative digital solutions, we successfully transformed Foodbank.org.au’s online presence. By addressing the complexities of a federated structure and enhancing user engagement, we enabled Foodbank to increase donations exponentially and establish a leading position in the non-profit sector. The evolving website continues to support Foodbank’s mission, adapting to the growing needs of the organisation and its community.

With TBST you don’t waste time talking through concepts that won’t work. You get taken to where you need to be quickly and efficiently. The difference is they know what you need better than you know what you want. And they’ll deliver what you need to a high standard.